Earned media · zero PR spend
International press for a brand-new brand, without paying for it
I pitched GFE's launch directly to journalists, with no agency and no paid placements. The coverage now ranks at the top of Google when people search for GFE, and AI engines like Google's AI Overview and ChatGPT cite it as a source.
- South China Morning PostCan pay-as-you-earn funding fix Southeast Asia's higher education debt problem?
- TechNode GlobalQ&A with GFE founder Mario Ferro on Pay-It-Forward
- TechNode GlobalGFE launches income-linked education funding across ASEAN
- FF NewsGFE launches Pay-It-Forward funding model across ASEAN

Social media
Feed refresh and launch posts
Feed refresh
From busy photos to one bold message
The earlier feed leaned on busy photos with small text on top. I moved Waiser to a cleaner system: white space, one brand green, and one bold message per post.
Launch carousel
Pay-It-Forward, explained simply
A four-part carousel covering what it is, how it works, who it's for, and how to apply. A matching LinkedIn banner helped the brand look complete from day one.